Search Engine Optimization

Search engines help people find what they're looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website. Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.

The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.

Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query. To many people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market.

Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It's useful to have a clear understanding of how Google works and why.

After multiple years of hard work in the space, we have found that while SEO seems really simple on the forefront, a lot of small details get missed by other companies or individuals. With time and experience comes lessons learned -- keeping your products/services at the front of all searches requires much more than just keyword research and some small tweaks. We have seen the mistakes that come with transitions off of platforms or creating new products with little to no mind in the search engine performance -- we don't want to see you make those same mistakes.

Kodiak Agency has built out a team of individuals that have had years of success ranking some of the hardest items at the top of Google. It doesn't matter what industry you're in or what regulations have been put on your product -- we know how to handle it and how to continue to push your business forward, no matter the circumstances.